Kieran Flanagan: Building AI buy-in across your team

AI is everywhere - but how do you know what's a tool and what's a toy? Can you really level up your team and become 10x more productive? What tasks is AI actually helpful for? Kieran Flanagan, HubSpot's SVP of Marketing and a leading AI strategist, breaks down how artificial intelligence is transforming business operations, explaining that companies need to focus first on improving customer experience rather than just chasing efficiency gains or revenue growth. In this episode of the 10x GTM podcast, Kieran shares his unique perspective on AI adoption and emphasizes that the most successful companies will be those where teams view AI as a core part of their jobs rather than just an experimental initiative. About Kieran Kieran Flanagan is the SVP of Marketing at Hubspot, overseeing all things GTM and AI. Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue. He is a thought leader on growth marketing and speaks at events across the globe on the topic.