Doing highest volume and cost controls at the same time?

We hate to break it to you, but you’re probably sabotaging yourself…

In this episode of The Bottom Line, we tackle yet another myth about cost controls: the idea that you can successfully run a hybrid ad model. Meta’s auction dynamics make it damn near impossible for cost controls to perform while running alongside highest volume campaigns. It’s like trying to drive a car while pressing the gas and the brake at the same time!

But don’t worry, we got you! In this rundown, we explain exactly why your campaigns are failing and how you can fix them. We also share a step-by-step guide for transitioning your campaigns for maximum efficiency.

Don’t miss out!

Key Takeaways:

00:00 Intro
00:15 The hybrid model doesn’t work
06:53 Practical transition plan
13:19 Outro

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick

👉 Taylor: https://x.com/TaylorLagace

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533

S11 E18 Chip Conley on Eradicating the Midlife Crisis