We have identified two sources of Rogue Waves: the Quantum Change in Connectivity and Quantum Change in Information. These are core facets of human existence and therefore a big deal. But from these comes an interesting element we will discuss today, and that is, that with connectivity and information we have an all-out war for our attention. Any tool kit to ride the rogue waves is wise to be equipped for the media rogue wave, not only how we handle it individually in terms of our time, but how we understand how it is impacting all businesses and impacting our investment processes. Let's jump in.