Welcome to the second episode of the Mobile Dev Memo Academy preview series.
Our guest today is Eric Seufert. Eric is the founder of Heracles and Mobile Dev Memo. Eric is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company, Agamemnon, to the mobile gaming company N3TWORK.

In today’s episode, we get into a macroeconomic perspective on what the current pandemic means for the mobile app economy - and how we might see the world change over the next couple of months. This is absolutely something that Eric has a great deal of perspective on - and I’m thrilled to have him share these.

Also: Eric is teaching the course ‘Introduction to Marketing Cohort Analysis’ for Mobile Dev Memo Academy. Check his course out on http://mdm.academy - alongside the other courses taught by some of the smartest folks in mobile. Of course, Eric is the brain behind the Mobile Dev Memo Academy - huge props to him for helping make this project happen.

As the pandemic makes massive changes to the retention and monetization profiles of apps, these courses are perhaps timely in helping you adapt, learn and upskill - and I highly recommend checking these out.

Key Highlights:

🏦 While the pandemic is driven by exogenous non-economic forces, it likely does exacerbate structural weaknesses in the economy.

🌪 The pandemic is like Hurricane Katrina hitting every metro area in the world at the same time.

📅 What trends are visible from Silicon Valley layoff lists.

🤔 Will the app economy’s low-priced digital goods(IAPs) be impervious to recessionary forces?

📲 How the ad supported apps are impacted by the increased engagement - and the recessionary forces.

📑 Why it might become important to shift thinking from a ROAS standpoint to a profitability standpoint.

💡 Why the current crisis might see a migration of advertisers to Facebook and Google from other ad networks.

Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/inside-the-storm-what-the-coronavirus-pandemic-means-for-the-mobile-app-ecosystem-with-eric-seufertfounder-at-heracles-and-mobile-dev-memo-mdm-academy-preview-special/

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