Lauren Indvik, the Financial Times' fashion editor and sustainability advocate, shares her unique challenge of buying only five new clothing items a year. She discusses the emotional ups and downs of adhering to this pledge amid societal pressures and life changes. Indvik emphasizes the urgent link between consumer habits and the climate crisis, offering practical tips for embracing secondhand fashion. She reveals valuable platforms for sustainable shopping while encouraging listeners to rethink their own consumption habits.
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The Five-Item Pledge
Lauren Indvik, FT's fashion editor, pledged to buy only five new apparel items in 2023.
This was inspired by a study linking consumption to the Paris Agreement's climate goals.
insights INSIGHT
Data-Driven Sustainability
Lauren was drawn to the five-item pledge due to its specific numerical target.
This contrasted with often vague sustainability advice lacking clear data.
insights INSIGHT
Consumption Disparity
The average US resident buys 64 clothing items and 7-8 pairs of shoes yearly.
This highlights the drastic reduction needed to reach the five-item target.
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Today, we’re bringing you one of our favourite past episodes. Last year, the FT’s fashion editor Lauren Indvik made a pledge that surprised us. She vowed to buy just five new items of clothing and shoes all year long. The number comes from a study that says in order to stick to the Paris Agreement’s goals, five new items of fashion a year is the optimal goal for those who live in the world’s richest countries. Lauren tells Lilah how the experiment went and whether she stuck to five things. She also shares her tips for buying fewer new clothes.
– Lauren is taking a break from her Fashion Matters newsletter while she is on parental leave, but you can start receiving it when she’s back if you sign up now: https://on.ft.com/48QdvJv
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