The Revenue Formula cover image

The Revenue Formula

Last week in software: 11x, Deel, Rippling & spy-bound

Mar 27, 2025
39:10

We had to record this unusual episode. In what feels like a single day, a year's worth of drama has unfolded in software.

It almost seems like John Oliver would talk about it. But since he's busy, we decided to do an episode for him on 11x and the chaos that's emerging.

  • (00:00) - Introduction
  • (02:03) - Deel, Rippling and the spy
  • (05:35) - 11x
  • (08:13) - TechCrunch acquired
  • (09:33) - Fake Customers Controversy
  • (13:54) - Insane Churn Rates
  • (19:38) - Investor lawsuit? nope
  • (23:11) - Employees. Not happy.
  • (29:23) - Product Performance and Market Fit
  • (34:25) - Future Prospects and Challenges

Sources
Techcrunch on 11x
Hasan's post on X
AI SDR test

Never miss a new episode, join our newsletter on revenueformula.substack.com

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner