194 Dawn Edmiston - Taking Stock of Your Personal Brand

Now that we’re settled in to 2023, it’s a good time of the year to take stock of your personal brand. The way you’re perceived by others is important. Yet many professionals rarely take the time to ensure their brand is up to date, relevant, and visible. For example, when was the last time you carefully reviewed your LinkedIn profile? Your brand and the tools you use to promote it require your attention. Dawn Edmiston is a professor of marketing at the William & Mary School of Business. She’s an author, researcher, and personal branding expert. She joins us today to discuss your personal brand: How you can be sure it’s relevant, and why this time of the year is a good time for a personal brand update. 

Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.