Matt Borud joins the Destination Marketing Podcast to talk about the 18 Summers Campaign, moving on from successful campaigns, and coming up with great campaigns that highlight what makes your destination unique.

"I actually think the campaign has made me a better father, and I don't know how many ad campaigns you can say that honestly have done that"- Matt Borud on the 18 Summers Campaign.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.

4: Marketing To Evoke Emotion – Benefits vs Features with Matt Borud