NCI: What are the Big Consumer Trends to Stay on Top Of with Biota Macdonald, Mintel

Jan 22, 2024

01:16:50

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Episode notes

00:00 Introduction and Welcome

00:28 Guest Introduction and Background

00:42 Discussion on Consumer Trends and Investment Success

03:13 Exploring Generational Observations

04:08 Impact of Parenthood Trends on Investments

05:40 The Great Wealth Transfer and Crypto Ownership

07:08 Exploring Spending Trends and Luxury

14:51 The Role of Social Media in Consumer Trends

25:10 The Paradox of Younger Generations and Fast Fashion

29:18 Innovative Marketing Strategies in Financial Services

31:51 The Power of TikTok in Market Research

37:07 The Role of Artificial Intelligence in Personalization and Marketing

38:01 The Power of Generative AI in Understanding Customer Behavior

39:26 The Future of Marketing: Hyper-Personalization and Contextual Marketing

41:23 The Paradox of Data Privacy and Sharing in the Digital Age

44:23 The Rise of Subscription Models in Financial Services

49:32 Exploring the Shift in Consumer Trends and Values

52:23 The Impact of Institutional Trust on Consumer Behavior

01:02:03 The Role of Brands in Filling the Void Left by Institutions

01:04:39 The Shift in Sports Fandom and Branding

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