Are CROs secretly just growth marketers? Maybe... but how do they work better with growth marketers? Shiva decided to understand this better by talking to marketing expert, and head of Demand Gen at Chili Piper, Tara "Ice Spice" Robertson.

In this episode, we discuss some pretty tactical activities on what makes Growth Marketers tick, and what things they care about (or don't care about). In addition, we look at things that are important to them, and how CROs can work better to solve their problems and create lasting, and fruitful, relationships with demand gen marketers. Plus, Tara shares maybe the worst test idea Shiva's ever heard of.
This was a banger episode.

Timestamps:

00:00 Start of Episode
3:25 Tara's experience with CROs
11:06 Growth Marketer's perception of CROs
13:09 How to build trust with Growth Marketers
24:22 The worst test idea ever
28:33 Shit You Should Know: Emily Kramer

Go follow Tara on LinkedIn (https://www.linkedin.com/in/taraarobertson/) - she posts A+++ content!

And go check out Emily Kramer's post: https://tinyurl.com/FromAtoB-Emily

StephCast M 6-16-25