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I had a great question come in via DM last night, so I'll keep it anonymous but I wanted to go deeper via audio to explain the nuances.
Here's the question:
I have Strategy (Audit + Roadmap) as a front offer, and then advisory later. Based on your experience, are you trying to close everyone for recurring advisory service right away? Just wondering how are you closing the deal for 6 months right away.
In this episode, I talk about why I generally jump into advisory retainers right away, why clients tend to ask for that anyway, and why it's in their best interest to do so for 99% of cases.
I also talk about how to remove risk so clients can "try before they buy" (using guarantees) and generally how I sell it in a sales conversation.
Listen in and let me know if you do anything differently!
—kw
How to Sell Advice