Kristen Bryant works in partnerships, production, and brand marketing at Wistia. In this episode we explore the brand affinity marketing playbook as we cover the following topics: - Why B2B SaaS companies need to get serious about building a strong brand - The 4-steps of the Brand Affinity Marketing Playbook - Why the future of B2B content marketing is episodic, binge-worthy shows like you’d find on Netflix or HBO - Why Wistia started a marketing talk show called Brandwagon - How to create a brand people love and have affinity for Links Wistia >> https://wistia.com/ Brandwagon >> https://wistia.com/series/brandwagon The Brand Affinity Marketing Playbook >> https://wistia.com/about/brand-affinity-marketing Year of Yes by Shonda Rhimes >> https://www.goodreads.com/book/show/29540318-year-of-yes The Wistia Blog >> https://wistia.com/learn digitalmarketer.com >> https://www.digitalmarketer.com/ Marketing Showrunners >> https://www.marketingshowrunners.com/ Follow Kristen on Twitter >> https://twitter.com/_kristenbryant_ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward