

Benchmarking Against The Best In Class
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On today’s show we are talking about benchmarking your organization against the best in class in your industry.
When you are looking to develop and mature as a company, it is often helpful to examine how the industry’s best companies conduct their affairs and to use them as a benchmark.
If you are a specialist in value add apartments, you might use Greystar or the MC companies as a benchmark. If you are in the world of residential assisted living, you might use The Sage Oak as a benchmark. If you are in construction of single family homes, then you might consider Pulte Homes or Lennar. If you are in storage, then you might examine public storage and so on.
Well we are a development company, and many of our projects involve land development. So then who would we hold up as an example of a company that does it well?
A few companies come to mind. There is the Irvine Corporation which developed Irvine Ranch into the modern day city of Irvine. But this was essentially one giant 90,000 acre project that became expert at working in a single regulatory environment. Our company is active in 9 states across the US and two provinces in Canada. We would want to look at companies that are active across multiple jurisdictions.
The Howard Hughes Holdings company is one such example.
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