Here’s the deal: people don’t want to buy from faceless logos anymore—they want to buy from humans. In this episode, we're breaking down why thought leadership isn’t just some fluffy buzzword, but the make-or-break factor for connecting with millennials and Gen Z.
We’ll get into how to humanize your brand (without cringey corporate-speak), how to actually build trust in a world of nonstop scrolling, and why aligning your values with your audience isn’t optional anymore—it’s survival.
From hospitality to tech, retail to real estate, this episode is your no-BS guide to making thought leadership work for your business.
----------
Connect with Whitney on Instagram
Connect with Whitney on LinkedIn
Your Marketing Heroes Website
Your Marketing Heroes on Instagram
Brand Rescue: Marketing + PR Guidance for Small Businesses