290 - Succeeding Despite A Consolidating Ag Customer Base

Fact: There will be fewer American farmers ten years from now than there are today. In no way is this meant to be fatalistic or negative, it's just reality. "Peak farm" occurred in 1935 with 6.8 million farming operations in the U.S. The number has been declining ever since to two million farming operations today. Of those two million operations, about 175,000 do almost all the heavy lifting of food production and farm the vast majority of acres. That number is expected to drop as farm consolidation continues. Facing this reality, what strategies should be employed to succeed if your customers are farmers and each year there will be fewer of them? Joel Farley and Eric Lohse of Midwest Ag Advisors discuss their business and what they're doing to expand in the face of Ag consolidation.