The Seinfeld-inspired startup simplifying flower buying

If flowers are so often bought by men, how come florists aren't designed to appeal to them more? That’s the (extremely paraphrased) gist of the Jerry Seinfeld routine that helped inspire Vanisha Narsey to start Bouqo, an online platform that helps people select the right floral solution, see examples of bouquets at their price point and get them delivered. With 15 florists onboard across Auckland and plans for expansion, Vanisha joined Business is Boring this week to talk about the idea and its development, how it's going and what’s next.

Business is Boring is presented by The Spinoff in association with Callaghan Innovation.

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