What makes an audience valuable? Can a loyal, passionate fan base whose voice is ten times louder than a casual viewer make an impact? That and more are discussed by Phil Rosenthal (creator, Everybody Loves Raymond), Bryan Fuller (creator, Hannibal, Pushing Daisies, Wonder Falls), Noah Hawley (creator, Fargo), and HBO director of development Kathleen McCaffrey.

Recorded June 5, 2015 at ATX Television Festival.

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BONUS EPISODE The Devoted Niche vs The Casual Mass panel from ATX Television Festival