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In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Lauren Handel, founder of Handel Food Law and one of the leading experts on food labeling and advertising compliance. Together, they break down the essential rules and risks of food labeling that every brand needs to know.

Lauren shares her perspective on high-risk claims such as “natural” and “organic,” the nuances of nutrient content and health-related claims, and the role of third-party certifications in reducing exposure to litigation. She also explains the differences between regulatory consultants and attorneys, how to navigate evolving litigation trends, and why consistency across packaging, websites, and advertising is essential.

Tune in now to learn how to protect your brand, avoid costly mistakes, and approach food labeling with a strong strategy.

Listen in as they share about:

What is Food Labeling Law
Litigation Trends and Risks
Regulatory Framework
Key Claim Categories and Rules
The Role of Consultants vs. Attorneys
Marketing Beyond Packaging
Practical Guidance for Founders

Episode Links:
Website: https://www.handelfoodlaw.com/
LinkedIn: https://www.linkedin.com/in/lauren-handel-food-lawyer/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
Join the Startup CPG Slack community (20K+ members and growing!)
Follow @startupcpg
Visit host Daniel's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

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Talking tax and family business with Joe and Cait of Video Tax News!