Talking Bull
Adrian Newey on the new RB17
Jan 31, 2024
Adrian Newey, Chief technology officer and designer of the RB17 hypercar, discusses what inspired him to create it and how it will be manufactured. He explores the design philosophy, training for driving a supercar, and the ultimate performance and design of the RB17. Additionally, he talks about the decision-making process, the use of notebooks, multitasking, and passion projects.
38:11
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Quick takeaways
- The RB17 hypercar is Red Bull's first-ever hypercar designed by Adrian Newey, and it aims to push the boundaries of ultimate track performance with its no-regulation design philosophy.
- The RB17 offers a unique customer experience, with potential buyers being integrated into the development process and provided opportunities to experience the prototype, attend Formula One races, and give feedback throughout the process.
Deep dives
The Birth of the RB17 Hypercar
The RB17 hypercar, Red Bull's first-ever hypercar designed by Adrian Newey, began as a passion project that started with a sketch on a PlayStation back in 2010. The project evolved from the Valkyrie collaboration with Aston Martin and eventually became an independent venture by Red Bull. The RB17 aims to be an all-Red Bull hypercar, focusing on track performance and pushing the boundaries of ultimate performance with its no-regulation design philosophy.
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