The Ezra Klein Show

Mamdani, Trump and the End of the Old Politics

1981 snips
Jun 28, 2025
Chris Hayes, MSNBC anchor and author of "The Siren's Call," joins to discuss the political landscape shaped by Zohran Mamdani’s unexpected Democratic primary win in New York City. They delve into how social media influences modern campaigning, highlighting the shift toward authenticity and engagement with younger voters. The conversation also explores the interplay of racial dynamics in electoral outcomes and the challenge of translating political promises into effective policy, particularly around affordability and housing.
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INSIGHT

New Politics of Attention

  • Zoran Mamdani won the NYC Democratic primary using viral vertical videos instead of traditional TV ad buys.
  • Andrew Cuomo relied on costly super PAC ads and lost due to outdated attention strategies.
INSIGHT

Listening as Political Communication

  • Mamdani's viral videos featured listening to working-class New Yorkers about affordability concerns.
  • This direct engagement built trust and attention unlike conventional politician messaging.
INSIGHT

TV Ads Losing Effectiveness

  • Traditional campaigns rely heavily on raising money to buy TV ad time, dominating local news before elections.
  • Cuomo's strategy of media buying failed against Mamdani's earned, viral attention approach.
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