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The Joe Pomp Show
How Jason And Travis Kelce Landed A $100 Million Podcast Deal
Aug 29, 2024
Jason Kelce, a standout NFL center, and his brother Travis Kelce, one of the league's top tight ends, dive into their monumental $100 million podcast deal with Wondery. They discuss the intricacies of monetizing their content and the impact this deal has on the podcasting landscape. The brothers share insights into athlete-generated media and their vision for expanding their brand in the digital space. Get ready for a fascinating look at the intersection of sports and entertainment!
08:25
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Quick takeaways
- Jason and Travis Kelce's $100 million deal with Wondery highlights the increasing financial viability of athlete-led podcasting in mainstream media.
- Wondery's comprehensive monetization strategies, including international distribution and subscription models, aim to maximize revenue and expand the podcast's reach.
Deep dives
Overview of the Kelce Brothers' Podcast Deal
Jason and Travis Kelce have secured a three-year, $100 million partnership with Wondery, Amazon's podcast network, for their New Heights podcast. This deal grants Wondery exclusive audio and video rights to all content, while the podcast will still be available on popular platforms like Apple Podcasts, Spotify, and YouTube. Wondery will also manage advertising sales, develop international versions of the podcast, and oversee merchandise rights, which will be sold on Amazon. The Kelsey brothers expressed their excitement about this partnership, highlighting Wondery's experience and resources as instrumental for the show's future.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode