

1691: [Part 2] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important
6 snips May 18, 2025
Fear can make self-promotion feel daunting, but breaking it down into small steps can boost confidence. Gradual exposure to uncomfortable situations fosters growth in promoting oneself authentically. Building genuine relationships and framing conversations can shift self-promotion from feeling selfish to being genuinely helpful. Embracing discomfort and redefining success with self-awareness allows for a more authentic pursuit of meaningful work.
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Fear Drives Self-Promotion Resistance
- Fear is the core reason behind resistance to self-promotion, not just strategy failure.
- Acceptance of imperfection in your pitch and reactions eases self-promotion anxiety.
Dip Your Toe Into Promotion
- Gradually build your tolerance for discomfort by incrementally exposing yourself to self-promotion.
- Start small and increase visibility to reduce fear without emotional burnout.
Start Small and Trusted
- Begin promoting with low visibility actions like updating social media bios with links.
- Share your project with trusted friends to gain initial support and boost confidence.