GTM 76: 0 to $100M: You Need to Reinvent Yourself at Every Phase with Mike Molinet

Mike Molinet is the Co-Founder of Branch (branch.io), where he was COO and President, leading the company to $100M in ARR. He oversaw all things GTM there, including G&A and Product. Now, he is the Co-Founder of Thena (thena.ai), a seed-stage startup backed by Lightspeed and First Round, where they're helping companies service and engage their customers in Slack. After taking Branch to $100M, he's doing it all over again, this time with a lot of learnings.

What You Will Learn:

• The different micro-phases within each stage of growth (0-1M ARR, 1-10M ARR, etc) and how leaders need to level up and adapt through each one.
• Hiring the right roles at the right time - AES vs leaders.
• Maintaining an open and learning mindset even with growing success.
• Relinquishing control as you scale while still providing oversight.
• Balancing product requests from large customers vs your overall roadmap.

Highlights:
(7:21) How your success comes from the people you hire and retain. 

(9:10) Evolving through micro phases through rapid growth. 

(15:50) Threading the needle on when to ask design partners for money in the early 0 to $1M stage. 

(23:11) Heuristic framework of evaluation for taking on bespoke build requests. 

(31:29) How hiring great people makes you feel excited to relinquish control.

(43:20) One thing revenue leaders believe to be true that Mike thinks is bull$***.

Guest Speaker Link:
LinkedIn: www.linkedin.com/in/mikemolinet/
Website: www.thena.ai

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsor:
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The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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