On Brand with Nick Westergaard Keeping Your Brand Relevant with Jac Phillips
Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast.
About Jac Phillips
Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week’s episode of the On Brand podcast.
Episode Highlights
“Relevance is everything.” As Jac’s bio notes, her work has been defined by ensuring that the brands she's worked with remain relevant in our fast-moving world. What’s the secret to doing this? Curiosity.
“Today is another lesson in anthropology.” This has been Jac’s daily mantra in striving to better understand her brands’ customers.
How do you keep Visa culturally relevant? As we discussed, this isn’t an easy item to check off of a list. Jac shared how she led the brand in partnering with the Splendor in the Grass music festival.
What brand has made Jac smile recently? Jac shared two brands. First, plant-based juice company Juice Lab. Second, she shared the amazing personal brand that is tennis champ Ashleigh Barty!
To learn more, go to jacphillips.com.
As We Wrap …
- Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
- Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
- Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
- On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices