Speaking Your Brand: Public Speaking Tips and Strategies 147: Radical Customer Empathy: From an Idea to a Framework to a Book with Danya Shea [Frameworks Series]
We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book.
My guest is Danya Shea, who is the co-founder of FervorWorks, a think tank that helps companies achieve exponential growth and scalability.
How do they help companies do this? With what they call Radical Customer Empathy.
What is Radical Customer Empathy? You’ll learn about it in this episode, as well as how Shea has successfully used their framework to attract different types of clients, from software start-ups to mid-tier consumer goods companies.
Shea and I talk about:
- What Radical Customer Empathy is (you can use this in your business too)
- Examples of 3 different stages of companies with which Shea has used her framework
- How having a replicable, scalable, and predictable framework has been beneficial to the growth of her company, including in the sales process and for attracting speaking opportunities
- How she came up with and tested the framework, including their Ideal Customer Journey
This episode is part of our series on Frameworks, episodes 145-148.
Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day.
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About My Guest: Danya Shea is co-founder of FervorWorks and is your on-call market-acquisition strategist and technologist. As an advocate and activist, she stays on top of rapidly changing trends in consumer behavior and expectations. Keeping objectives in full-view, she insists data be meaningful and clear to support rapid decision-making. Shea’s leadership and teaching on empathy in business and modern business design has earned her recognition by the Orlando Business Journal as one of twelve 2016 Economic Game Changers, Women Who Means Business and a 2015 Top 40 Under 40.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/147
Connect with Shea on her website at https://www.fervorworks.com/.
Get Shea’s book “Radical Customer Empathy” at https://www.fervorworks.com/book.
Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.
Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery.
Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.
Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.
Connect with me on LinkedIn.
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Related Podcast Episodes:
- Episode 16: Connecting through Empathy and Storytelling with Karen Millsap
- Episode 28: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute
- Episode 145: You Need to Create a Framework [Frameworks Series]
JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.