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Witness History

Drum: Africa’s revolutionary magazine

Jan 17, 2025
Prospero Bailey, son of Drum magazine's founder Jim Bailey, shares captivating stories about his father's revolutionary impact on African journalism. He discusses how Drum became a powerful voice against apartheid, focusing on Black lives and stories often ignored by mainstream media. The conversation dives into the incredible bravery of writers and photographers who risked their lives to unveil harsh societal truths. Additionally, Prospero highlights the vibrant culture and social scene that Jim cultivated, leaving a lasting legacy in African journalism.
10:15

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Podcast summary created with Snipd AI

Quick takeaways

  • Drum magazine transformed the media landscape in South Africa by amplifying African narratives through black writers during the apartheid era.
  • Despite significant risks, Drum effectively combined serious journalism with vibrant cultural content, fostering understanding and resistance against oppression.

Deep dives

The Birth of Drum Magazine

In 1951, South Africa witnessed the launch of Drum magazine, often regarded as the first African lifestyle publication. Jim Bailey, a former World War II pilot, acquired the struggling magazine and rebranded it to better reflect the diverse narratives of black South Africans. He recognized the publication needed to include black journalists to authentically convey the experiences of black people during apartheid, which was a radical shift at the time. Bailey's approach not only helped the magazine gain popularity but also paved the way for a new understanding of societal issues among both black and white communities.

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