Cloud Radio | A SaaS Podcast Founder + CEO of ScaleMatters: Fixing Go To Market Waste
Our Guest: Scott Stouffer, Founder + CEO of ScaleMatters, a Go-To-Market (GTM) Optimization Software Platform.
Episode Topics:
- What to do if you inherit bad RevOps data + systems
- His take on the SaaS industry's declining sales quota attainment levels
- The dangers of focusing too much on late-stage pipeline
- Areas of waste at the top-of-the-funnel
- The ROI of investing in RevOps to eliminate GTM waste
- How tech stacks are often the root cause of GTM waste
- Why everyone invests in RevOps too late
- Reinvesting savings into growth + equity value creation
- His perspective on cold investor outreach
Episode Resources:
About Cloud Radio by Cloud Ratings:
Made for "full stack" cloud + SaaS operators, Cloud Radio covers all aspects of the business of software.
Our host - Matt Harney - is active on Twitter @saasletter and writes "SaaSletter", an investing-oriented SaaS newsletter on Substack.
About Cloud Ratings:
Cloud Ratings is a customer outcomes-focused, data-driven software research analyst firm. We exist to allow organizations to make more confident, lower-risk software purchasing decisions.
Our Cloud Ratings Category Reports combine user reviews with verified vendor data to impartially identify leading software products.
Built upon investigative customer interviews, our True ROI Reports quantify and provide 3rd party validation of a software product’s business value.