The Hustle Daily Show
How to build, scale and monetize events for entrepreneurs with Andrew Yeung
Apr 28, 2025
17:21
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Quick takeaways
- Andrew Yeung highlights the significance of creating exclusive, high-quality events that cater to specific audience needs to foster meaningful connections.
- Successful event monetization and promotion now hinge on blending social media strategies with traditional word-of-mouth to drive attendance.
Deep dives
Identifying Market Gaps for Networking Events
A significant gap in the market for networking events was recognized, particularly during the pandemic when in-person gatherings became scarce. The inception of Fybe stemmed from personal experiences, as the host, while working in tech, sought to connect with others in New York City amidst widespread closures. Outdoor gatherings were initially organized as a way to meet people, leading to a realization that such events could serve the growing desire among entrepreneurs and founders to connect. This transition from a personal endeavor to a business opportunity was solidified when a major company expressed interest in sponsoring one of the events, highlighting the potential for financial success in this niche.
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