In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Zoë Hartsfield, Community Manager at Spekit.

Zoë kicked off the episode by sharing a bit about her background, actually starting her career in tech as a salesperson. Next, we dive into her current role at Spekit and what community means there. She’s building community around shared interests, problems, and experiences for the audience they serve.

Currently, she’s the only person devoted to community, yet she works closely with other peers, including her manager who oversees events and peers in customer success and sales, as she’s building community at Spekit.

Their approach to building community today is to have their team members be involved in third-party communities where their Ideal Customer Profile (ICP) is already spending their time and be a value-add to those conversations. When selecting the best team members to be in the identified communities, there are basic “community etiquette” items that are shared to help Spekit team members best resources to those in the community and truly help them solve the problems that are most pressing for them.

Zoë shares her learnings on using technology to help identify conversations that team members should be participating in to add value to the conversations happening in the communities they are active in.

Closing out the episode, we discuss the trends she’s watching for in 2022 and beyond and dive deeper into them.