Can We Buy Our Way to Sustainability? A VC's Perspective

Ramanan Raghavendran, founder of a venture capital firm Amasia, outlines their investment thesis, which emphasizes behavior change and the circular economy, and shares insights on the challenges facing clean tech and sustainability startups.

Ramanan also highlights the importance of consumer behavior in driving sustainable choices and offers advice for navigating the investment landscape in the coming years.

Takeaways

• Amasia focuses on sustainability and climate-related investments.
• Investing in software-based businesses is a key strategy.
• Behavior change is essential for addressing climate issues.
• The circular economy plays a crucial role in sustainability.
• Consumer choices can significantly impact sustainability efforts.
• 2025 to present challenges for sustainability-focused companies.
• Exploring alternative financing sources is vital for startups.
• Hope and passion are important for entrepreneurs in tough times.
• Investors should look beyond traditional VC funding.
• Sustainability is a mission worth pursuing.

We talked also about Ramanan's book In Our Hands: Getting To A Sustainable Planet With Behavior Change

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