Susan Hoffman is Co-Chief Creative Officer of Wieden Kennedy. Susan joined W+K in the mid-eighties as employee number eight. Thirty years later, she has helped shape the most respected and revered creative agency in the industry, and in turn, the very industry itself. Aside from creative directing some of the most famous work of all time for clients like Nike, Old Spice, Chrysler and Miller High Life, Susan also opened the Wieden offices in Amsterdam and London, serving both as ECD. Along the way she’s introduced the world to directors like David Fincher and Michael Bay, and helped launch the careers of many of the most successful creative directors in the industry today. Her decades of rarified creative excellence culminated in 2017 with her induction into the One Club Hall of Fame.