S1E1: The Pitch by Garage: Hepmil's story

Synopsis: The Pitch by Garage is The Business Times’ new podcast hosted by NUS Alumni Ventures co-founder Vanessa Ho. It deep dives into startups and tech and provides key business building skills from business leaders, entrepreneurs and experts.

What are ‘ramen profits’ and the ‘kueh lapis strategy”? Why did Hepmil Media Group, the company behind meme site SGAG, not want investments from the get-go? 

Vanessa gets the skinny from Karl Mak, CEO and co-founder, in this first episode which also features comments on Hepmil’s story from Maureen Tseng, general manager of The Hoffman Agency.

Highlights of the conversation: 

04:32 Inception of the ‘kueh lapis’ strategy

07:58 Bridging the interests of all stakeholders: content creators, brands and channels

11:13 The key to engaging content

17:45 Why the ‘burning and learning’ business model was not for Hepmil

22:30 Pivoting to reach conservative brands

30:53 The future of content on Web3

37:30 Content is still king but mediums must evolve (and other comments from Maureen Tseng, general manager, The Hoffman Agency) 

Produced by: Vanessa Ho (podcast@sph.com.sg), Howie Lim and Ang Guang Zheng

Edited by: Howie Lim

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