The greatest form of flattery you can get as a content creator is when your audience consistently engages with your content. The 2022 ConvertKit study showed that the average email open rate is only 33%, so how do you break through the noise to get people begging for more?

Blogger, content creator, and educator Khe Hy, blows that statistic out of the water with a 50% open rate on his newsletter. Khe quit a cushy desk job on Wall Street to dive into the uncertainty of being a creator and entrepreneur. As many creators know, keeping people engaged is not easy when inspiration and passion wane. But Khe uses a formula that he thinks is foolproof. He spends time creating a solid subject line and consistently puts out great content by harnessing the power of social proofing on Twitter and newsjacking trending pop culture topics instead of reinventing the wheel.

In this episode, Charli, Miguel, and Haley talk to Khe about quitting his Wall Street desk job to become a creator and his strategies for writing a great email subject line.

Key Takeaways

[02:03] - Have you heard?
- [02:12] - School is back in!
- [02:53] - Haley and the team will be in Orlando for FinCon.
- [03:49] - Snapchat is laying off 20% of its workforce.
- [05:44] - Twitter piloted Twitter Circles.
- [06:46] - Jay Clouse sells complete tear-downs of brands and websites.
[09:02] - Today’s Main Topic: How to create engaging headlines and subject lines.
- [09:15] - An intro to Khe and Rad Reads.
- [11:25] - Market rate for newsletter open rates.
- [14:15] - Factors that contribute to Khe’s high open rate.
- [16:27] - How Khe proofs his headlines.
- [18:32] - How to use Twitter to test the idea for a headline.
- [31:46] - How Khe tailors his content.
- [36:43] - Increase the open rate for creators.
- [43:15] - Khe shouts out the book, “Getting Things Done”.

Quotes

[09:25] - “I basically had a midlife crisis at 35 years old and I'm like, I'm not going to do this desk job forever. It all started and still continues with email. Our mission is to help professionals lead a more productive, examined, and joyful life. And we do that through writing, through storytelling, and our main business is online courses.” ~ @khemaridh

[15:00] - “You just become a part of people’s behavior. And habit. And that’s by consistency and delivering value.” ~ @khemaridh

[34:45] - “Stop trying to put [thought leadership and SEO] all into one. You’ll be a jack of all trades, master of none. You’re going to not be great at SEO. Your readers are going to find it boring. And you’re not going to have fun writing it.” ~ @khemaridh

Links

Connect with our hosts

Charli Prangley
Miguel Pou
Haley Janicek

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The Art, Science, and Magic of Insights with Laura Eddy, VP of Research and Insights at Realtor.com