The Alchemist's Library Mastering Virality and Persuasion with NYT Best Seller Jonah Berger
Jonah Berger is a renowned author, speaker, and marketing professor at the Wharton School at the University of Pennsylvania. His insights into social dynamics, consumer behavior, and word-of-mouth have made him a leading expert in the field. Berger is best known for his New York Times best-selling books, "Contagious: How to Build Word of Mouth in the Digital Age" and "Invisible Influence: The Hidden Forces that Shape Behavior".
Berger's work decodes the science behind why things catch on and how ideas spread, offering invaluable insights for marketers, entrepreneurs, and individuals alike. His groundbreaking research has been published in top-tier academic journals, and he has been featured in numerous popular outlets like The New York Times, The Wall Street Journal, and Harvard Business Review.
Berger holds a Ph.D. in Marketing from Stanford University, and his innovative teaching methods have earned him numerous awards. Whether through his books, lectures, or consulting work, Berger continues to shape the way we understand influence, social transmission, and the power of virality.
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