Keys To The Shop : Equipping Coffee Shop Leaders SPECIAL: Stories from the Ground #2 w/ Jay Sanders of 392 Caffe
We are back! Stories from the Ground is a series of interviews that are designed to give you insights and guidance on how to thrive in the midst of the COVID crisis by hearing from amazing cafe owners and learning from their stories and experiences dealing with the shutdowns, caring for their staff, serving their customers, and keeping their businesses going.
In this second installment of Stories from the Ground we are going to be talking with the owner of the amazing 392 Caffe, Jay Sanders!
392 Caffe was established in 2011, in Clinton, IA. The concept was conceived in/for Hollywood, CA by Jay & Jenna as they compared coffee shop visit notes in attempts to derive the "perfect" coffee shop setting. Two very different coffee shop consumers, individually they were seeking aspects of the coffee shop experience they'd have to create... namely, outgoing/engaging hospitality, upbeat vibes, a consultative sales - style ordering process, and an intangible takeaway of a new real-life relationship.
392 has become a brand that stands for love, inclusivity, and community. They challenge their customers to aspire to greatness and "Be the Light" through art in their cafes. They understand that a growing/thriving community is their only chance for long-term growth/success, so they give-to/nurture/feed it constantly. One of their slogans, #DrinkBetterCoffee challenges people to find a better product, but also leans on the underlying message to aspire for greatness in all you do.
I love this conversation with Jay. His intense passion for his team and the mission of their business is inspiring and is a great example of what it looks like to put values into action even in challenging circumstances!
Enjoy!
* IMPORTANT! Be sure to down load the "Take Aways" for this episode at the link below!
"Stories from the Ground" is brought to you by Ground Control. Visit them to learn more about their amazing Cyclops Brewer.