Nate Morse: LinkedIn Strategies for Business Growth

About Nate Morse: Nate Morse founded the APEX Conversion System, a company dedicated to helping industry leaders generate high-quality leads on LinkedIn. Apex's mission is to assist those with valuable offerings who struggle to find and attract the right clients. They have a three-phase approach that begins with a discovery phase, where they identify the client's values and target audience. Nate's experience in the online world has taught him that understanding the buyer's journey can significantly impact lead generation. Apex Conversion System works with coaches, consultants, agencies, nonprofits, and financial advisors who offer high-ticket products or services. Nate has also authored a book, "The LinkedIn High Ticket Handbook," which guides optimizing LinkedIn profiles and building an audience for conversion. This book is a valuable resource for individuals who know they should be on LinkedIn but need help getting started and making their profiles stand out. Check out the latest episode of our Conversational Selling podcast to learn more about Nate.

In this episode, Nancy and Nate discuss the following:

• APEX's approach to helping industry leaders generate high-quality leads
• Identifying ideal clients and standing out on LinkedIn
• Why is it that some businesses thrive on LinkedIn and others are lost
• The importance of relevancy and personalization in messaging
• Rating clients based on various criteria to identify the best fit
• Optimizing profiles and avoiding brochure-like content
   

Key Takeaways: 

• The Better Client Blueprint is a process we go through, and we have clients rate their current clients based on different criteria.
• On LinkedIn, we're not playing the quantity game.
• The number one reason businesses fail statistically is the lack of market research.
• When trying to build genuine, lasting relationships on LinkedIn, most people underestimate the initial reason they're reaching out.
   

" So when we talk about industry leaders, I want to ensure that that's defined because we want to look more at the revolutionary aspects. So, they're leading an impact inside the market. And those are the people that their clients, the clients they get, essentially decide what the business creates and turns into—figuring out who is the best client we should be going for. And then what we help them do, once we've helped them figure that out, is find those that are in the market right now and how to stand out versus all the other competition that's trying to go after those ideal clients. So, we do that through LinkedIn. " – NATE

"When I was younger, I did door knocking. I knocked on a lot of doors for door-to-door sales and cold calling. In both of those, I noticed that if I knew something about the person I was talking to, there was a way higher chance that they would listen to me because of a genuine relationship. But if I was just approaching them and trying to give them, you know: "Hey, here's the offer," then no matter how good the offer was, it never really hit because it was like approaching someone in a dating scenario and being like, the first thing you say is like: "Hey, here's all the reasons that we should get married." It doesn't matter if you're a good fit or not; that initial building of it must happen. Then we went, okay, how do we help people do this at scale without having to door knock or cold call? That's where we ended up on LinkedIn because we can add a connection note, and we can reach out directly to their ideal clients and make sure their profile is optimized, make sure their messaging converts highTop of FormBottom of Form." – NATE

"I think that you're doing, everybody's doing acquisition. They're trying to get new clients, but they need to take a step back and look at and evaluate their current clients and the clients that are getting to see like: "What's the actual impact that you can act strategically versus reactively?". Whether you're on LinkedIn or doing, you know, Facebook or whatever clients you get are, are super important. So before going out there and wanting to be like, Hey, I just need to get clients focused on getting like, okay, who's the right client? What's the impact they're going to have on my culture? All of this, and then when you have that down, everything that you do from there is going to be much more relevant to them, and most likely, even your energy about who you're going after is going to change in other areas of your business." – NATE

Connect with Nate Morse:

• LinkedIn: https://www.linkedin.com/in/conversion-marketing/
• APEX Conversion:https://apexconversionsystem.com/

Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/
  

Connect with Nancy Calabrese: 

• Twitter:https://twitter.com/oneofakindsales
• Facebook:https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/
• Website:https://oneofakindsales.com
• Phone: 908-879-2911 
• LinkedIn: https://www.linkedin.com/in/ncalabrese/
• Email: leads@oneofakindsales.com