How to get through tough times as a 3PL

What are some common strategies people are using to stay ahead of the game and try to remain competitive in a down market?

What kind of tech improvements, upgrades, etc, can help with getting more data to make more informed decisions?

Everyone is stressing the importance of relationships. Why? What is the major advantage there?

Flexibility and being able to go with the flow on the spot. Why is that important now more than ever?