Bonus: $18 a month for heated seats: Car companies are adding monthly subscriptions

Imagine you’ve just bought your dream car. It’s a new BMW that you’ve been saving up for all your life – and it’s set you back a tidy $80k. The obvious first step is to take a long drive! After all, the weather is beautiful, and this is the best way to experience the drive! Life is pretty good.

Then you start to feel a little chilly, so naturally you go to turn on the in-built seat warmers for a little extra comfort. Suddenly, this dream turns into a nightmare. The display screen flashes a sign saying ‘you have not subscribed to the seat w arming package, you will be charged per minute to access this feature.’ What the?

It’s not just a first world nightmare though – this is something car companies are doing! Today Bryce and Alec ask – why are carmakers charging monthly subscriptions? And what does the future of buying a car look like?

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