Episode #2: Meet Sophie Meislin Baron
 
Sophie is a first time founder, who launched her startup after experiencing the pains of going back to work after having a baby, and finding no good options for easy weaning. She grew an incredibly engaged community by sharing candidly about parenthood, including  her own lack of fulfilment when she had her first child. So far, Mamamade have built a community of more than 40,000 parents, sold 20,000 meals in 2021, and are on track for an annual revenue of £1m in 2020.

But having not set out to found a startup, it took Sophie a while to build the confidence to see herself as a real founder. 

Now, she's intent on rewriting the way we think of entrepreneurs, and what success really means. Having raised a record breaking pre-seed round on crowdfunding platform Seeders, with angels including the founders of Made.com, Allplants and Designmynight, it would be easy for Sophie to focus on her fundraising to showcase her success, but instead, she reinforces the need for us to challenge our relationship with raising capital, as shorthand for a successful business. 

 In this episode she shares: 

• How she got over her discomfort testing her product on strangers
• The importance of community building for D2C brands
• What it really takes to raise a crowdfund 
• Why she didn't see herself as a founder at first

Links: 

• https://mamamadefood.com