The Customer Success Pro Podcast Dealing with Customers That Ghost You π»
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Oct 29, 2025 Explore the spooky world of customer ghosting during Halloween! Discover why customers go silent and how being reactive hurts engagement. Learn the importance of clear value and expectations to keep conversations alive. Anika shares a personal ghosting story and effective strategies for re-engaging clients, focusing on adapting communication styles and understanding customer needs. Get ready for actionable tips to transform ghostly interactions into successful partnerships!
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Ghosting Is Often Not Personal
- Ghosting usually has more to do with the customer's situation than with your performance.
- How you respond to silence determines whether the relationship recovers or deteriorates further.
Stop Only Reaching Out When You Need Something
- Do stop being reactive and only contacting customers when you need something.
- Proactively focus on customers' needs so they see meetings as valuable time, not a burden.
Make Meetings Clearly Strategic
- Customers ghost when the value of meetings isn't clear and calls feel like check-ins.
- Make every meeting feel strategic so attendees view it as worth their time.