This episode of the Live Better Seller Better Podcast features Mandi Graziano, sales veteran as both a leader and rep and bestselling author of Sales Tales: The Hustle, Humor, and Lessons Learned From a Life in Sales.

Today, Mandi delves deep into how you can differentiate yourself. She details ways you can be memorable in all the right ways, from sending "choose your own adventure" emails to following up regularly and authentically. 

She also talks about other ways to engage prospects aside from happy hour like sweatworking. To find your own voice, you have to make your sales your own. Mandi shares how iterating others' effective strategies is a great way to do something that works but feels natural to you too.

HIGHLIGHTS

• Be memorable with creative emails and follow-ups
• A student of the crisis: Surviving COVID in the hospitality industry
• Make it your own: Iteration and testing to find your voice
• Sales Tales is a collection of funny stories from Mandi's career

QUOTES

Mandi: "Choose your own adventure email is a great, memorable way to get a customer to call you back or email you back. And, the thing is, they may email you back saying uh, who are you and I don't want to work with you, but then that's an opportunity for a no and an opportunity to ask why or how you can improve or who they're working with."

Mandi: "Write your own haiku, choose your own adventure email, use video. There's so many ways you can be different and people now, I really believe this and this may sound crazy, but I think now people are more open to creativity and clever antics than they ever have before because they can't remember how it used to be done."

Mandi: "Iteration, I think, is one of the best ways to find your own voice. Just try a whole bunch of different ways. But I think closing your eyes, taking a deep breath, and thinking about what it is that makes it your own is really important."

Mandi: "You have to keep trying things and you have to be open to failing because the magic is in the fail. It really, really is. So you have to try."

You can find out more about Mandi in the links below:

• LinkedIn: https://www.linkedin.com/in/mandigraziano/
• Website: https://www.mandigraziano.com/
• Email: coach@mandigraziano.com
• Amazon book link: https://www.amazon.com/Sales-Tales-Hustle-Humor-Lessons/dp/1949635945