Understanding the Unique World of Gen Z

This week on Retail Leader Trend Talk, we catch up with Hana Ben-Shabat, author and founder of Gen Z Planet. In an interview with Editor Amy Baxter, Ben-Shabat dives in the world of Gen Z, including what retailers need to know about this generation and what makes them so unique. Ben-Shabat is a featured author of the Retail Leader Book Club. Her book, Gen Z 360: Preparing for the Inevitable Change in Culture, Work and Commerce, explores the impact of Gen Z in culture, the workplace and in commerce.