CoinDesk Podcast Network Propy Targets Legacy Title Firms in $100M Bid to Bring Real Estate On-Chain
Oct 22, 2025
Natalia Karayaneva, the visionary Founder and CEO of Propy, is on a mission to revolutionize real estate transactions. She shares her ambitious $100 million plan to acquire and modernize legacy title companies. Discussing the challenges of the housing market, Natalia highlights issues like fragmentation and fraud. Excitingly, she introduces Agent Avery, an AI escrow officer aimed at automating 70% of manual tasks. Finally, Natalia envisions a future where homebuying is seamless with instant crypto-backed mortgages and on-chain property ownership.
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Roll-Up To Modernize Title Firms
- Propy plans a $100M roll-up to acquire ~10 profitable, inefficient title companies and modernize them with its crypto-native platform.
- The strategy leverages existing relationships and gradual integrations to reduce disruption for legacy operators.
Legacy Title Firms Are Community Staples
- Many target firms are multigenerational, community-focused businesses run by owners who've lacked access to modern tech.
- Propy positions itself as a gradual partner, bringing user-friendly tools and AI to ease transitions for staff like single-parent escrow officers.
Automate Escrow With An AI Co-Pilot
- Use AI as a compliant co-pilot to automate repetitive escrow tasks and speed up transaction starts during off-hours.
- Deploy machine learning for document reading, email triage, and context-aware responses to reduce manual workload by ~70%.