Serving Notifications To A Billion Eyeballs | Neel Kothari @ iZooto

There are 2 ways to build a startup - one is through cash burn and the other is by bootstrapping it- the harder but sustainable way. This episode is a masterclass in building a startup the harder way.

Akshay Datt speaks with Neel Kothari who built iZooto, a push notification platform that touches the lives of billions consuming news on the Internet!

Know about:-

• Concept of “owned audience marketing”
• Customer retention & future engagement- personalizing messaging at scale
• Making it contextual to the content
• RSS feed integration & developing own content recommendation engine

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