Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!

We talked about

leveraging Pinterest for business growth
Pinterest's constant changes
Nuances of digital marketing and
The Importance of sharing experience over advice.

Navigating a business in the AI era?

Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
She stressed the need for honesty and vulnerability in sharing learning experiences.
Shifts in the creator economy (TikTok, AI) make it challenging to keep up.

How should businesses use Pinterest?

Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
Search intent on Pinterest is critical.
97 percent of searches on the platform are unbranded.
Pinterest users are more interested in products that serve them vs brands.
Local businesses: optimize your profiles with location details.

Promoted Pins vs. Pinterest Ads

Promoted pins are more about awareness.
Pinterest Ads are more about driving specific actions. Both
A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.

Insights For Building a Woman-Owned Business

Rely on data rather than just following what others say, especially in a rapidly evolving digital marketing landscape.
Women business owners must juggle family and work differently from men.
Share experience over advice

Connect with Kate Ahl
Simple Pin Podcast

Text me your questions or comments!

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