Small Spark Theory: a marginal gains approach to new business and marketing EP67: The Summer Reset | Lucy Mann
There is no doubt these are troubling times. As the economic storm clouds gather, we are all bracing ourselves for some pain in the months ahead as marketing spends come under pressure.
But what concerns me most is the timing. For most of this year, I’ve witnessed agencies juggling an influx of projects, finally unlocked after the stranglehold of the pandemic, with the twin challenges of resourcing and post-Covid working practices.
Inevitably, when all hands are to the pump to deliver and bill client work, even the best laid new business and marketing plans fall by the wayside. And now, more than ever, this cannot happen.
So before we head into the most important window in the new business and marketing calendar, in this episode I share the best advice I can give to any agency, struggling with resource, knowing they are neglecting the pipeline and worried about the forecast six months from now.
Of course if you want to talk in confidence about any of the issues raised in this episode, please get in touch at lucy@gunpowderconsulting.com
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