Acquisitions are often times of stress and disruption, to say the least. Our most recent podcast guest casts new light on one of my favorite themes — that a good employee experience is a necessary precursor to a good customer experience — from the perspective of acquisitions and mergers. In this episode, I interview Isabelle Papoulias, CMO at Mediafly, about her 3 tips for a smooth acquisition process. Isabelle talked about: - Customer experience means delight & consistency - Her double acquisition story - Top 3 lessons, including checking your biases - Her role transitions from Sales Director to VP of Marketing to CMO Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
The Customer Experience Podcast