How do you make cross-promos work in a post-ATT world?

David Philippson, CEO and co-founder of Dataseat, gives us the lowdown on how exactly cross-promos can be deployed effectively. In a post-IDFA reality, with ad networks having pretty much lost the third party data advantage, David says cross-promos can help game studios monetize and retain their users better, even those users who are already high value users. 

Check out the episode to get the low down on exactly how the post ATT landscape has changed the outlook for cross promos. 

KEY HIGHLIGHTS

⏳ Cross-promos have been around for over a decade

🏡 Why is it becoming important for gaming companies to move cross-promos in-house

💪 How the post-IDFA world has been a catalyst for cross-promos

⇩ When it makes sense to show cross-promo ads even to your high value users.

➰ Why cross-promos within a gaming company should be reciprocal

🔎 Why companies should focus on portfolio LTV rather than gaming LTV

👍 How can first party data help in cross-promos

💭 Why game companies need to rethink their marketing strategy around cross-promos

👀  It’s going to be important to have a consistent, universally understood index for first party data

💣 Why your mediation company’s lack of support for all SDK can harm cross-promos

🔌 What exactly is an ‘adapter’, and how does it work in mediation

📈 The return on opportunity cost as an important metric

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/the-ascendance-of-cross-promos-in-a-post-att-world-with-david-philippson-ceo-and-co-founder-dataseat/

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