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Welcome to the DTC Podcast! Today, we're joined by Kadidja Dosso, founder of Dosso Beauty—a brand offering hypoallergenic braiding hair. Kadidja shares her journey of turning a personal allergic reaction to braiding hair into a thriving business, tapping into an underserved market need. She discusses the challenges of scaling a beauty brand, the importance of clean beauty in hair care, and her strategies for organic growth.

https://Dossobeauty.com

Key Insights:

Market Gap Identification: How Kadidja leveraged her own experience and market research to identify a significant gap in hypoallergenic hair products.

SEO Mastery for Organic Growth: The tactics Kadidja uses to drive traffic and sales through SEO without heavy reliance on paid ads.

Scaling Challenges and Team Management: The complexities of scaling a DTC beauty brand and managing growth.

Listen to learn how Dosso Beauty provides safer and cleaner options in hair care.

Timestamps:

00:01:00 Inspiration Behind Dosso Beauty

00:06:00 Overcoming Industry Challenges

00:12:00 SEO Strategies and Organic Growth

00:17:00 Scaling the Business and Hair Deserts

00:24:00 Future Goals and Expansion Plans

Hashtags:

#DTCpodcast #KadidjaDosso #DossoBeauty #CleanBeauty #HypoallergenicHair #BraidingHair #SEOstrategy #BusinessGrowth #HaircareIndustry #FemaleFounder #Entrepreneurship #OrganicTraffic #HairDeserts #SmallBusinessGrowth #PodcastInterview

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