The Story of a Brand Show Your Reformer - How Reformer Pilates Helped Heal a Mind and Body
In this episode, I sit down with Emma Stallworthy, the inspiring founder behind Your Reformer.
Her story begins with a deeply personal fertility journey that led her to reevaluate how she moved, how she managed stress, and ultimately how she cared for her body. Through Pilates—specifically reformer Pilates—she found physical healing, nervous system balance, and a sense of calm that became life-changing.
That experience not only transformed her health, but also sparked the idea for a more accessible, at-home Pilates solution grounded in real emotional connection and everyday life needs.
As we talk, Emma shares how the practice supported her through pregnancy, postpartum recovery, anxiety, back pain, major life transitions, and the hectic realities of parenting and entrepreneurship.
She also reveals how she and her husband grew the business from an idea into a global brand—tackling logistics, e-commerce, manufacturing, B2B expansion, and launching in the U.S. market.
What comes through most is her passion for movement, her belief in carving out time for self-care, and her commitment to helping people live healthier, more balanced lives—no matter their season of life.
Key Highlights
* How infertility, IVF, anxiety, and burnout led Emma to reformer Pilates—and how the practice helped her regulate her nervous system and finally conceive.
* Why reformer Pilates supports a wide range of people—from beginners to athletes, from those with injuries to those navigating postpartum recovery, back pain, mobility challenges, or stressful careers.
* The moment Emma realized there was a massive demand for at-home Pilates during lockdown, and how that insight shaped the Your Reformer concept.
* The evolution of the business: logistics, e-commerce learning curves, expansion into B2B, launching internationally, and their "Kaizen" philosophy of continuous 1% improvements.
* How Your Reformer supports beginners with orientation classes, health-professional-led programs, and a robust on-demand library that meets people in every stage of life.
If you've ever struggled to find balance, movement, or a moment of calm in your day, this conversation will resonate deeply. Emma's story is powerful, relatable, and full of insight—whether you're navigating fertility challenges, juggling parenting, looking to stay active as you age, or simply wanting to improve your mental and physical well-being.
Join me, Ramon Vela, as we explore how Your Reformer is helping people reclaim their health, their calm, and their confidence—one deliberate, mindful movement at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen.
For more on Your Reformer, visit: https://yourreformer.com/
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Color More Lines: https://www.colormorelines.com/get-started
Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers with annual revenue over $5 million.